Section 11: Promote My Event

The success of your event will depend largely on the promotional activities you choose. Think of it like a party – you would never throw a big party and forget to send out the invitations! There are many ways to promote your event, and you don’t always have to spend a fortune to get great results.

Below are a number of marketing and promotional activities for you to consider, including what is available from Cabonne Council.

Marketing Plan

The first thing you should do is create a Marketing Plan. Much like your Event Plan, the Marketing Plan is the first step in ensuring the promotion of your event has a clear vision, where you set out your objectives, and ultimately form an action plan tailored to your objectives.

Consider things like:

Introduction or Executive Summary
Event objectives
A SWOT analysis will help identify your Strengths, Weakness, Opportunities, and Potential Threats
Identify your target audience
What are your key messages, unique proposition, or theme
Identify the reach of your campaign: local, regional, state, national etc.
Strategies or actions to achieve goals (this will be your action plan)
Resources required, both financial, time, staff etc.
How you will measure the success or effectiveness of your marketing activities

Marketing and Promotional Opportunities

Websites

There is no doubt that having an online presence for your event is important. An event website is a good starting point and there are many free website building options available on the internet. The Coffs Coast also has a number of companies that can assist building your website too.

Cabonne Council can help promote your event by listing it on our What's On webpage, and via social media platforms. To submit your event fill in the below form.

Submit a listing

Print Collateral

Printed collateral refers to things like posters, flyers, postcards, bookmarks and banners. Keep in mind when distributing these types of materials, permission must be given by the land owner in which you plan to distribute or display your collateral.

Social Media

Social media is a great way to build a community of people interested in attending your events. Consider platforms such as FACEBOOK, TWITTER, or INSTAGRAM, to create an event, and with permission, register your event on other organisations social media platforms as well.

Free publicity

With a range of media outlets based on in Cabonne, good promotion and publicity will no doubt form a key promotional tool for your event. Local Media organisations are continually supportive of promoting events in the region and there are a number of locally based publicists who have strong relationships with the local media and a good feel for what these organisations consider to be good content.

A good media release is key to getting attention in the media. When creating press release, try to be as clear and concise possible, and make sure you think about an angle or approach that will get the media’s attention. A Media Release template can be downloaded from the freer templates page.

Newspapers

Molong Express
Yeoval & District Satellite Weekly
Eugowra News
Cudal News
The Canowindra News
Manildra Matters
Cumnock Progress Review
Mullion Creek

Radio

ABC Central West

Orange107.5FM

One Central West - FM88

Radio Rheema FM

Radio 2EL 1089AM

Radio Triple M Central West 105.1 FM

1035FM Orange

Canowindra 88FM